ACCESS
Work to reduce hockey tuition and unnecessary costs, so more families can participate without compromising meaningful development.
↖ RETURN TO HOCKEY DETOXHockey should belong to its communities. We are building a different future: more accessible, more developmental, and more meaningful for every family.
EXPLORE OUR VISION ↓Prevail Hockey Group was created to put families, athletes and their communities back at the center of hockey. As corporate consolidation changes the youth hockey landscape, we believe the game should never lose sight of the people who make it possible.
Our mission is to make hockey more affordable, elevate player development and build organizations that value education, character and lifelong connections as much as performance on the ice.
Work to reduce hockey tuition and unnecessary costs, so more families can participate without compromising meaningful development.
Develop smarter, more complete players through thoughtful coaching, hockey understanding, discipline and personal accountability.
Help young athletes grow beyond the rink, with an emphasis on learning, character, responsibility and the decisions that shape their lives.
Build relationships between players, teammates, coaches and families that continue long after their time in hockey.
03 / THE MEANING OF PREVAIL
MORE THAN A RESULT
Winning matters. But what does it mean to truly prevail?
It means a family can afford another season. A young player learns to understand the game, not simply chase the puck. A student discovers an ambition beyond a scoreboard. A teammate becomes a lifelong friend.
For us, prevailing means holding on to the independence to make decisions that serve the people who trust us with their game. It means building teams, organizations and development opportunities that can make the entire hockey experience better.
NOT HERE TO FOLLOW.
HERE TO PREVAIL.
We intend to make decisions according to what is right for hockey families and the communities we serve, not an outside corporate formula. We believe ownership should be accountable to the game, not the other way around.
05 / THE PREVAIL FAMILY
A SHARED BELIEF. A GROWING GROUP.
Prevail brings together organizations, businesses and facilities around a clear principle: a stronger game should create more opportunity for the players and families who sustain it.




A new tournament experience is on the horizon. More information will be announced as the event takes shape.

THE NETWORK WILL GROW.
MORE TO COME.
06 / LEADERSHIP
THE PEOPLE BEHIND THE PURPOSE
Our vision depends on the people entrusted with developing athletes, strengthening programs, and upholding the standards we believe hockey should represent.

OWNER / PRESIDENT · PREVAIL SPORTS GROUP
Prevail's direction starts with a belief that hockey organizations should serve the communities that built them. The mission is to make the game more accessible, develop thoughtful and capable players, and recognize the importance of education, accountability and relationships that extend well beyond the rink.
BUILDING A STRONGER GAME FOR THE GENERATION THAT FOLLOWS.

CHIEF FINANCIAL OFFICER · PREVAIL SPORTS GROUP
As Chief Financial Officer, Eric Lawler is part of Prevail's leadership team supporting the group's long-term vision for hockey organizations, facilities and player development.
RESPONSIBLE GROWTH. A LASTING COMMITMENT TO THE GAME.

DIRECTOR OF HOCKEY / PLAYER DEVELOPMENT
Building smarter hockey players requires more than time on the ice. It calls for an approach rooted in understanding the game, thoughtful instruction, personal accountability, and long-term development.
OUR PRIORITY IS THE PLAYER, NOT JUST THE PERFORMANCE.
Prevail is a long-term commitment to the game. Our vision brings hockey organizations, facilities, businesses and development programs together around one clear purpose: to leave hockey stronger than we found it.
RETURN TO HOCKEY DETOX ↗